More than 40 years after launching with “Video Killed the Radio Star”, MTV is officially shutting down its remaining 24-hour music channels. By the end of the year, stations such as MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live will be discontinued in several regions, including Europe, the United Kingdom and parts of the United States. This marks the end of a defining era in pop culture, even as the MTV brand continues with reality and entertainment programming.
Still from the clip “Digging the Dirt” by Peter Gabriel, in which a skull under earth is being gnawed by red vermin, red like the corporate identity of YouTube, the killer of MTV.
The move reflects a broader shift in music consumption. Platforms like YouTube, TikTok and streaming services have long replaced traditional music television. For many fans, however, the shutdown is more than just a programming change. Since its launch in 1981, MTV profoundly shaped how music was experienced and perceived. Music videos could turn artists into overnight stars, and shows such as “TRL“ or “Yo! MTV Raps“ became cultural touchstones. Former VJs recall a time when music was the central focus —before MTV increasingly pivoted toward reality TV in the 2000s. (Entertainmentnow)
By Okay Altinisik | 29-12-2025, 16:06:57
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